Target Plus

Invite-only marketplace on Target.com for curated third-party sellers.

Target Market

Target Plus serves premium brands and curated sellers.

Premium Brands

Established brands with quality products and strong reputation.

Home Goods Sellers

Sellers of home decor, furniture, and lifestyle products.

Curated Selection

Sellers with unique, high-quality products that fit Target's brand.

Ideal Business & Use Cases

Premium Brand Retail

Perfect for established brands selling on Target.com.

Access to Target's customer base
Premium brand positioning
Curated marketplace

Home & Lifestyle Products

Ideal for sellers of home goods, decor, and lifestyle items.

Target's focus on home goods
Quality-focused audience
Brand alignment

Cost of Operating

Invited Seller

Invitation Required: Yes
Referral Fee: Varies by category (typically 8-15%)
Fulfillment: Seller or Target fulfillment

Pros & Cons

Advantages

Access to Target's customer base
Premium brand positioning
Less competition (invite-only)
Target brand trust

Disadvantages

Invitation required (hard to get)
Strict approval process
Limited to certain categories
Less control than own website

Is Target Plus Right for You?

Get a personalized recommendation based on your products and business goals.