Sailo Store
Link-in-bio shop for creators and social sellers - one URL where buyers browse, add to basket and checkout without leaving the page.
Target Market
Sailo targets creators, influencers and small businesses already selling through social channels and DMs who want a storefront without building a full website.
Creators & Influencers
Ideal for sellers who drive traffic from Instagram, TikTok or WhatsApp and need one link that actually takes orders.
Social-First Sellers
Perfect for businesses that sell through chat - orders arrive pre-written with items, options, address and total.
Small Catalogs
Best for shops with up to a few hundred products - physical goods, digital files, services and bookings.
Ideal Use Cases
Link-in-Bio Replacement
Replace a link list with a real shop at sailo.store/yourname. Social links sit at the top; underneath are products with photos, prices, variants and stock counts.
DM-to-Order Workflow
Buyers pay by card through your own Stripe, or land in WhatsApp, Telegram or Instagram DM with the order already written out. No retyping orders by hand.
Services & Digital Products
Sell appointments with date pickers and notice periods, or digital files that unlock on payment confirmation with download limits and expiry.
Local & Mobile-First Businesses
Food vendors, nail studios, print shops and local makers who share a link on social, in a bio or on a printed menu - setup fits on one phone screen.
Pros & Cons
Advantages
- vs. Linktree / link lists: Full shop with basket and checkout instead of sending buyers elsewhere; prices, stock and variants built in.
- vs. Shopify: Faster setup, no theme or checkout configuration, built for social traffic and chat-based fulfillment.
- vs. Wix: Purpose-built for link-in-bio selling; 0% commission on chat and bank-transfer orders.
- Payments: Sailo never holds money - card payments go through your own Stripe; bank transfer and cash on delivery with your instructions.
Disadvantages
- vs. Shopify: Less extensible, smaller ecosystem, not suited for large catalogs or complex B2B workflows.
- vs. full website builders: Less design control and no standalone branded domain on lower tiers.
- Scale: Free plan capped at 10 products; analytics retention limited on lower plans.
- Maturity: Still in beta - fewer third-party integrations and no established review presence yet.
Typical Integrations
Social & Messaging
- WhatsApp, Telegram, Instagram DM ordering
- Instagram and TikTok bio links
- Email ordering
Payments & Business
- Card: Stripe (your own account)
- Bank transfer, cash on delivery, mobile money
- PDF invoices, CSV exports (plan-dependent)
Cost of Operating
Free
- Price: Free
- Products: Up to 10
- Commission: 0% on chat/bank orders; 1–3% on card (goods only)
- Analytics: 7 days
Pro
- Price: $19/month ($180/year)
- Products: Up to 100
- Extras: No Sailo badge, discount codes, exports
- Analytics: 1 year
Business
- Price: $49/month ($468/year)
- Products: Unlimited
- Extras: Referral programme, lowest card fee
- Analytics: 3 years
Key Features
- Variants with per-option pricing and stock tracking
- Search, filters, categories and sort
- Reviews, coupons and referral programme (Business)
- 35 languages including RTL (Arabic, Hebrew layout)
- Bookings with date picker and notice period
- Digital downloads with limits and expiry
- Visits, orders, repeat buyers and traffic sources
- Import products and customers
Ease of Implementation
Rating: 10/10 - No store to design, no theme to pick, no checkout to configure. Add a photo, price and description, share sailo.store/yourname, and start taking orders.
Typical Cost to Implement
$0 - Free to start during beta. No card required to sign up. Optional Pro or Business plans as catalog and analytics needs grow.
Reviews
Ratings
Sailo is currently in beta with no established presence on G2, Capterra or Trustpilot. Live demo shops are available at sailo.store/demo and other example stores on the homepage.
Expert Opinion
Best For: Creators, influencers, social-first sellers, DM-based businesses, local vendors with small catalogs.
Not Ideal For: Large catalogs, complex B2B, businesses needing deep customization, enterprise integrations or a fully branded standalone website.